Comprehensive Privacy Notice

INSTITUTO ASUNCIÓN DE MÉXICO A.C., hereinafter referred to as the Institute, with address at Calzada de las Águilas 219, Colonia Las Águilas, Alcaldía Álvaro Obregón, C.P. 01710 in Mexico City, informs you that it is responsible for the collection and processing of personal data, under the terms of the Federal Law for the Protection of Personal Data in Possession of Individuals.

In view of the above, we hereby inform you that:

Document

What will we use your personal data for?

The information collected will be used for the following purposes:

I. Students and Parents

	Purpose	Type	Is express consent required?
1	To comply with and maintain the contractual obligations arising from our relationship between students, parents or legal guardians and the Institute.	Primary	No
2	Location and communication with parents in case it is required, in order to provide adequate compliance with the educational services we provide.	Primary	No
3	For the identification, operation and administration necessary for the provision of administrative services, which are closely related to the educational products offered by the Institute to its students and parents or legal guardians, such as the integration of files, reports and registration of discharges, income control, scholarship granting.	Primary	No
4	To disseminate and carry out academic, cultural, scientific, artistic, social and religious activities related to the Institute.	Secondary	No
5	To implement mechanisms and measures for the security of students at the Institute, as well as to monitor and oversee through the video surveillance system the conduct of persons within the facilities of the Institute, and if necessary, to serve as evidence in the system of administration and administration of justice and jurisdictional bodies in the event that criminal or illicit conduct is committed or contravenes any public order regulations.	Primary	No
6	To register students in the various systems implemented by the Institute for the provision of the educational service offered.	Primary	No
7	Implement logistics activities related to the school transportation service.	Primary	No
8	Provide basic first aid if necessary and take the necessary health and sanitation measures.	Primary	No
9	Sending advertising about other services that complement the educational offerings of the Institute.	Secondary	Yes
10	Obtain images and videos to generate advertising elements to promote and disseminate the Institute's services in different media.	Secondary	Yes
11	Give attention to requests for Access, Rectification, Cancellation or Opposition, as well as Revocation, which are submitted under the terms of the LFPDPPP.	Secondary	Yes

II. Alumni with whom no contact is maintained

Purpose		Type	Is express consent required?
1	To comply with the legal or administrative actions that could derive from the contractual relationship we had at the time.	Primary	No

III. Alumni with whom contact is still maintained

Purpose		Type	Is express consent required?
1	Dissemination of cultural, scientific, artistic and social activities related to the Asunción community.	Primary	No

IV. Administrative and/or Teaching Staff

I. Selection and recruitment

Purpose		Type	Is express consent required?
1	Identify candidates and interested parties for a vacant position at the Institute.	Primary	No
2	To carry out the selection process of the person interested in participating in a vacant position in the Institute.

II. Employment Relationship

Purpose		Type	Is express consent required?
1	Identify candidates and interested parties for a vacant position at the Institute.	Primary	No
2	Integration of personal file	Primary	No
3	Elaboration of an employment or service contract	Primary	Yes
4	Establish and comply with the obligations arising from our relationship.	Primary	Yes
5	Implement mechanisms and measures to safeguard the safety of students and staff at the Institute.	Primary	No
6	To monitor and oversee through the video surveillance system the conduct of persons inside the facilities and, if applicable, to serve as evidence in the administration and administration of justice system and jurisdictional bodies in the event of criminal or illicit conduct or in the event that any public order regulations are contravened.	Primary	No
7	Dissemination of services, courses, diplomas and conferences related to the educational services offered by the Institute.	Secondary	Yes
8	To disseminate and carry out academic, cultural, scientific, artistic, social and religious activities related to the Institute.	Secondary	Yes

III. Former workers

Purpose		Type	Is express consent required?
1	To comply with the legal or administrative actions that may derive from the contractual relationship that we had at the time.	Primary	No

IV. Suppliers

Purpose		Type	Is express consent required?
1	To comply with and maintain the contractual obligations arising from our relationship.	Primary	No

V. Video surveillance

Purpose		Type	Is express consent required?
1	To monitor and oversee through the video surveillance system the conduct of persons inside the facilities and, if applicable, to serve as evidence in the administration and administration of justice system and jurisdictional bodies in the event of criminal or illicit conduct or in the event that any public order regulations are contravened.	Primary	No
2	Prevention and, if necessary, documentation of activities that may affect the full and free development of students, teaching staff and employees of the Institute.	Primary	Yes

VI. Focus Group Parents

	Purpose	Type	Is express consent required?
1	ORGANIZATION AND IMPLEMENTATION OF FOCUS GROUP via platforms virtual video conferences for parents or legal guardians.	Secondary	Yes
2	ANALYSIS AND UNDERSTANDING of the main reasons why parents or legal guardians decide to choose a school, identifying the pain points and the functional, emotional and social gains.	Secondary	Yes
3	USE OF INFORMATION for internal research and analysis purposes, with the purpose of improving and adopting the educational services offered.	Secondary	Yes

What information do we require to achieve the above?

For the above purposes, the following personal data were or are required:

I. Minor students:

PROCESS	TYPE	CLASS	YOU GETTED	OBTAINED FROM US	OBTAINED FROM OTHER SOURCES	OBTAINED FROM PLATFORMS
Underage students
	Identifiers
		Name and Surname	x
		Birth Certificate	x
		Unique Population Registration Key (Clave Única de Registro Poblacional)	x
		Place of birth	x
		Date of Birth	x
		Nationality	x
		Age	x	x
		Photography	x	x
	Biometrics
		Body temperature		x
		Facial recognition				x
	Academics
		Qualifications		x		x
		Academic background	x	x		x
	Electronics
		E-mail address	x	x
		User internal communication platforms	x	x		x
	Health
		Clinical record	x	x
		References or description of diseases or symptoms	x
		Medical incapacity	x
		Disabilities	x
		Surgical interventions	x
		Vaccines	x
		Use of ophthalmic devices	x
		Use of orthopedic devices	x
		Use of hearing aids	x
		Use of prosthesis	x
		Psychometric evaluation	x
		Daily health status in compliance with the measures decreed by government authorities.	x	x
	Sensitive
		Health	X
		First Communion	X
		Confirmation	X
		Religion	X
		Baptismal Faith	X

II. Students of legal age:

PROCESS	TYPE	CLASS	OBTAINED FROM YOU	OBTAINED FROM US	OBTAINED FROM OTHER SOURCES	OBTAINED FROM PLATFORMS
Students of legal age
	Identifiers
		Name and Surname	X
		Birth Certificate	X
		Unique Population Registration Key (Clave Única de Registro Poblacional)	X
		Place of birth	X
		Date of Birth	X
		Voting Credential Number issued by the Instituto Nacional Electoral (National Electoral Institute)	X
		Nationality	X
		Age	X	X
		Photography	X	X
		Identification of access to the Institute.	X	X
	Biometrics
		Body temperature		X
		Fingerprint	X			X
		Electronic signature	X			X
		Facial recognition	X			X
	Academics
		Qualifications		X		X
		School certificate		X
		Academic background	X	X		X
	Electronics
		E-mail address	X	X
		User internal communication platforms	X	X		X
	Health
		Clinical record	X	X
		References or description of diseases or symptoms	X
		Medical incapacity	X
		Disabilities	X
		Surgical interventions	X
		Vaccines	X
		Use of ophthalmic devices	X
		Use of orthopedic devices	X
		Use of hearing aids	X
		Use of prosthesis	X
		Psychometric evaluation	X		X
		Daily health status in compliance with the measures decreed by government authorities.	X	X
	Sensitive
		Health	x	x
		First Communion	x
		Confirmation	x
		Religion	x
		Baptismal Faith	x

III. Parents or legal guardians

Name and signature of parent or guardian

PROCESS	TYPE	CLASS	OBTAINED FROM YOU	OBTAINED FROM US	OBTAINED FROM OTHER SOURCES	OBTAINED FROM PLATFORMS
Parents or Legal Guardians
	Identifiers
		Name and Surname	X
		Unique Population Registration Key (Clave Única de Registro Poblacional)	X		X
		Place of birth	X
		Date of Birth	X		X
		Signature	X
		Landline Telephone Number	X
		Mobile or cellular phone number	X
		Official identification	X
		Nationality	X
		Age			X
		Photography	X	X
	Biometrics
		Body temperature		X
		Facial recognition				X
	Prosecutors
		Federal Taxpayers Registry	X	X		X
		Tax Address	X	X
	Electronics
		E-mail address	X	X
	Labor
		Occupation	X
		Employer's name	X
		Work Address	X
		Labor Phone	X
		Labor Extension (if applicable)	X
	Patrimonial
		Bank account number	X
		Credit / debit card number	X
		Name of banking institution	X
		CLABE Interbank	X
		Amount paid for tuition	X	X
		Amount paid for other installments	X	X
		Socioeconomic studies		X
	Jurisdictional
		Resolutions / Judgments	X
		Documents evidencing parental authority			X
	Health
		Daily health status in compliance with the measures decreed by government authorities.	X
		Body temperature		X
	Sensitive
		Religion	X

IV. Administrative and/or Teaching Staff; as well as Extra-workers.

PROCESS	TYPE	CLASS	OBTAINED FROM YOU	OBTAINED FROM US	OBTAINED FROM OTHER SOURCES	OBTAINED FROM PLATFORMS
LABORAL
	ACADEMICS
		Professional license	x
		Constancias	x
		Diplomas	x
		Acknowledgments	x
		Titles	x
		Academic background	x
	BIOMETRICS
		Photography	x
		Fingerprint	x			x
		Image	x			x
	ELECTRONICS
		Password		x
		Personal e-mail	x
		Work e-mail		x
	FISCALS
		Annual statement	x
		Withholding sheet		x		x
		Social Security Number	x
		Retirement savings system number	x
		Federal Taxpayer Registry	x
	IDENTIFICATION
		Name and surname	x
		Birth certificate	x
		Home address	x
		Marital status	x
		Migratory status	x
		Signature	x
		Resume	x
		Unique Population Registration Key (Clave Única de Registro Poblacional)	x
		Name of spouse/partner	x
	JUDICIALS
		Judicial background	x
		Requests	x
		Complaints	x
		Awards	x
		Alimony	x
		Sentences	x
	LABORAL
		Administrative records		x
		Employment history	x		x
		Employer's address
		Extracurricular activities	x
		Seniority	x	x	x
		Training	x	x		x
		Contracts		x
		Work e-mail		x
		Union dues
		Labor discounts	x	x
		Employee number		x
		Incidents	x	x
		Attendance list	x	x
		Type of day		x
		Vacations		x
	PATRIMONIALS
		Labor-management contributions	x	x
		Interbank account number	x
		Bank account number	x
		Withholding taxes		x
		Salary		x
		Major medical insurance		x
	HEALTH
		Consumption of medicines	x
		Disability	x
		Diseases	x
		Psychometric evaluation		x		x
		Clinical record	x	x
		Disability	x		x
		Body temperature	x
		Reference or description of conditions.
		Surgical interventions
		Use of orthopedic devices, hearing aids, prostheses, etc.	x		x
		Vaccines	x
	SENSITIVE
		Health data	x	x	x	x
		Religious belief	x
		Name of children	x
		Union membership	x
	TRANSIT
		Geolocation	x	x		x
		License number	x

V. Suppliers

PROCESS	TYPE	CLASS	OBTAINED FROM YOU	OBTAINED FROM US	OBTAINED FROM OTHER SOURCES	OBTAINED FROM PLATFORMS
INDIVIDUAL SUPPLIERS
	IDENTIFICATION
		Name and surname	x
		Home address	x
		Signature	x
		Cell phone number	x
		Official identification	x
		Unique Population Registration Key (Clave Única de Registro Poblacional)	x
	BIOMETRICS
		Photography	x
		Image	x			x
	ELECTRONICS
		E-mail address	x
	FISCALS
		Proof of tax status	x
		Federal Taxpayer Registry	x
	PATRIMONIALS
		Service record	x
		Quotations	x
		CLABE Interbank	x
		Bank account number	x
		Payments	x	x
LEGAL REPRESENTATIVE OF A LEGAL ENTITY
	IDENTIFICATION
		Name and surname	x
		Home address, if indicated in the instrument evidencing the powers of attorney	x
		Signature	x
		Cell phone number	x
		Official Identification	x
		Unique Population Registration Key (Clave Única de Registro Poblacional)	x
	LEGALS
		General or Special Powers of Attorney	x

It should be noted that the types of personal data identified by an asterisk (*), in terms of the Federal Law for the Protection of Personal Data in Possession of Individuals and/or the Convention on the Rights of the Child, are considered as sensitive information.

Therefore, you may oppose to the processing of such personal data by sending an email within five working days following the delivery of the requested information to: avisoprivacidad.datos@asunciondemexico.edu.mx, in the event that you have not had at your disposal the corresponding specific privacy notice; if you do not do so, it will be understood that you consent to such processing. If you are still interested in opposing its treatment, you must meet the requirements set forth in the process of attention to ARCO requests, which is found in the section "How can I control my personal data once I have given it to you" of this Privacy Notice.

How long do we keep your information?

The personal data will be kept in our files for a period of five years, from the date of termination of our relationship, in order to comply with legal and/or tax actions arising from our relationship.

The images captured by the video surveillance system will be kept for thirty days as a general rule, unless they are necessary to comply with administrative or judicial actions.

How can I control my personal data once I have given it to you?

You may exercise at any time, under the terms and conditions set forth in the aforementioned law, the rights of access, rectification, cancellation, as well as oppose the processing of these or revoke the consent that for such purposes you have provided us. To achieve the above, you must:

A. Submit your application physically at the facilities of the Office of the Administrative Directorate of the Institute, located at the address indicated at the beginning of this notice, or by e-mail: datos@asunciondemexico.edu.mx.

B. The request (physical or electronic) for access, rectification, cancellation and opposition must state:

1. Name of the guardian or legal responsible, or name of the holder of the personal data.
2. The address or electronic means to communicate the response to your request.
3. If applicable, the name of the legal representative.
4. Which right are you exercising? That is, whether it is the right of access, rectification, cancellation or opposition.
5. The clear and precise description of the personal data, with respect to which you are seeking to exercise (any of the rights mentioned in the previous paragraph).
6. In the case of the right of rectification, you must indicate, at least, the personal data that is incorrect or that you wish to update.
7. In the case of the right of cancellation or opposition, you must indicate, at least, the personal data on which you are exercising those rights, and any data or information for which you consider those rights should be exercised.
8. You should also point out any element or document that facilitates the location of the personal data.
9. The form in which the information is required: simple copy, electronic document or other means.

C. Since this is a very personal right, if your intention is to exercise the ARCO rights on the information of a minor, you must prove your personality (by means of the Voting Credential, issued by the Federal Electoral Institute and/or the National Electoral Institute, or Passport, or valid Visa, or Professional License) and guardianship (by means of birth certificate, court order, Personal Identity Card [Minors Registry]).

D. When exercising one of the ARCO rights, you must prove that you are the owner of the information that you require from us, by means of the Voting Card, issued by the Federal Electoral Institute and/or the National Electoral Institute, or Passport, or Professional License, or Military ID.

E. The accreditation of personality or representation will be made at the time the response to your request is collected.

F. The indication that a response to your request has been issued will be notified in the means indicated for such purpose.

G. The term we have to respond to your request is 20 working days from receipt, and in the event that the response is favorable to your interests, its delivery will be made within 15 days; it is not omitted to note that these deadlines may be extended, under the terms of Article 36 of the LFPDPPP.

Can you communicate my personal data to third parties?

Yes, your personal data may or may have been transferred and processed to:

I. Public Sector:

Institution	Motive
Tax Administration Service. Ministry of Finance and Public Credit.	Fulfillment of fiscal and/or administrative obligations arising from our contractual relationship.
Mexican Social Security Institute	Compliance with the obligations established in the Federal Labor Law, the Social Security Law and the Law of the National Workers' Housing Fund Institute (Instituto del Fondo Nacional de la Vivienda para los Trabajadores).
Instituto del Fondo Nacional de la Vivienda para los Trabajadores (INFONAVIT) (National Workers' Housing Fund Institute)
Secretary of Public Education	To comply with the legal and administrative obligations derived from the General Education Law and other provisions issued by these institutions. Likewise, personal data will be sent for the conformation of the school record that is generated and maintained by the Ministry of Public Education, which gives evidence of the academic evolution of your child.
National Autonomous University of Mexico	To comply with the legal and administrative provisions derived from the Organic Law of the National Autonomous University of Mexico, Regulations of the National High School. Likewise, personal data will be sent for the creation of school records, obtaining credentials and school certificates, as well as for the fulfillment of educational services.

As well as any authority that in a founded and motivated manner requires us to do so in terms of article 37 of the Federal Law for the Protection of Personal Data in Possession of Private Parties.

II. Private Sector:

I. Alumni:

Institution	Country	Motive
Insurance companies	Mexico	To register the student in the insurance against accidents that the Institute has.
Hospitals and Medical Institutions	Mexico	In case of accidents or medical emergencies arising from the school activities of the Institute.
Service provider for the performance of socioeconomic surveys	Mexico	Conducting socioeconomic studies, in case your child is a candidate for an academic scholarship from the Institute.
Supplier of identification documents	Mexico	The elaboration of credentials that accredit your child as a student of the Institute; and the publication of the yearbook / facial biometrics for temperature taking system in the sanitary health filter and identification of access to the Institute.
Extracurricular activities providers	Mexico	In the event that your child participates in excursions organized by the Institute.
Religious associations	Mexico	For the purpose of administering the sacraments (first communion or confirmation).
Suppliers of school supplies and books	Mexico	In order to offer school supplies and books to be used during the school year.
Transportation service provider	Mexico	For the elaboration of routes, student attendance, address verification and sending of information related to the school transportation service.
Parents' Association Instituto Asunción de México, A.C.	Mexico	For the organization of events and activities.
Banking institutions	Mexico	Payment of tuition and other fees arising from our relationship.
Firms, external consultancies and/or sports leagues.	Mexico	Assist us in complying with fiscal and/or legal and/or educational obligations arising from our relationship.
Biometrics Company	Mexico	Collection of biometric and identification personal data (photograph, fingerprint and signature), which will be sent to the UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO, for the formation of the school record, obtaining credentials and school certificates, as well as for the fulfillment of educational services.
Alumni Committee	Mexico	The alumni association requires contact information for parents and teachers of alumni, in order to have a direct communication informing of events related to alumni and the Asuncion community.
Ergo Consulting	Mexico	Recruit focus group participants. Encourage their participation. Moderation. Operation and coordination of studies.

II. Administrative and/or teaching staff, and suppliers:

Institution	Country	Motive
Insurance companies	Mexico	Enroll eligible faculty or staff in Major Medical Insurance.
Credential providers	Mexico	The elaboration of credentials accrediting him as an employee of the Institute.
Banking institutions	Mexico	Payment of salary or fees, as well as other economic benefits that may derive from our relationship.
External firms and/or consulting firms.	Mexico	Assist us in complying with tax and/or legal obligations arising from our relationship with you

Regarding the latter, it should be noted that, in the event of such transfer, we will provide them with a copy of the Privacy Notice, which will assume the obligations arising from the processing of their personal data, under the terms of Article 36 of the aforementioned Federal Law on Protection of Personal Data Held by Private Parties.

We do not omit to point out that you may oppose to the Institute to carry out such transfers, by sending an email within five working days after you have delivered such personal data to: avisoprivacidad.datos@asunciondemexico.edu.mx, this in the event that you have not had at your disposal the specific privacy notice that corresponds; otherwise, it will be understood that you consent to such treatment. If you are still interested in opposing its treatment, it should be noted that you must meet the requirements set forth in the process of attention to ARCO requests, which is found in the section "How can I control my personal data once I have given it to you" of this Privacy Notice.

Can they obtain my information indirectly?

Yes, when you enter our website asunciondemexico.edu.mx, the following Cookies may be installed:

I. Strictly necessary cookies (2)

These cookies are essential for the functioning of the website and the use of its basic functionalities:

Cookie name	Domain	Camino	Type	Expiration	Description
pys_start_session	asunciondemexico.edu.mx	/	Own	Session	This cookie is used to maintain the session state of a user while browsing the website, ensuring that any selection or data entry is remembered from page to page during the visit.
pys_session_limit	asunciondemexico.edu.mx	/	Own	59 minutes 53 seconds	This cookie limits the number of times a user can activate certain server-side functions in a given period of time, in order to improve the performance of the website and prevent abuse of the services.

II. Performance / analytics cookies (13)

These cookies collect information about how users interact with the site to help us improve its performance. They include web analytics cookies:

Cookie name	Domain	Camino	Type	Expiration	Description
_ga_S71KR4G1KR	asunciondemexico.edu.mx	/	Own	1 year 1 month	Google Analytics cookie used to maintain session state. Helps to count and track visits and behavior during the session for statistical purposes.
sbjs_current	asunciondemexico.edu.mx	/	Own	Session	This cookie tracks user activities and interactions on the website to analyze traffic sources and user behavior during the current session.

III: Targeting cookies (behavioral advertising) (1)

These cookies, related to behavioral or interest-based advertising, allow us to evaluate the effectiveness of our marketing communications and deliver relevant ads:

Cookie name	Domain	Camino	Type	Expiration	Description
_gcl_au	asunciondemexico.edu.mx	/	Own	2 months 4 weeks	Cookie used by Google AdSense (or other Google advertising tools) to experiment with the efficiency of advertising on websites that use their services. It helps measure conversions or interactions related to ads displayed on the site, linking the site with advertising campaigns to determine which ads generate results.

IV. Functionality Cookies (2)

These cookies enhance the functionality of the site by remembering certain user choices or interaction data to provide a more personalized and seamless experience:

Cookie name	Domain	Camino	Type	Expiration	Description
pys_first_visit	asunciondemexico.edu.mx	/	Own	1 week	It records the timestamp of the first time the user visited thesite. This can be used to, for example, display differentiated welcome messages between a first visit and subsequent visits, or for analytical purposes aimed at improving the experience of new users.
last_pys_landing_page	asunciondemexico.edu.mx	/	Own	1 week	Stores the last landing page the user visited within the site. It facilitates navigation by allowing the site to direct back to that page if necessary, and helps personalize the experience (e.g., by remembering where you navigated to on your last visit).

Note: As mentioned, most of the cookies used on this site are our own domain cookies. Although third-party services (such as Google Analytics or Google AdSense) participate in the functionality of some of these cookies, they are stored under our domain (asunciondemexico.edu.mx). Currently, third-party cookies from external domains (such as google.com, facebook.com, etc.) are not loaded directly into your browser through our site; however, third-party partners may have access to information collected by our own cookies mentioned above. For more information on the use that Google or other third parties may make of the data collected through their cookies, we recommend that you consult the privacy and/or cookie policies of those providers (for example, Google's Privacy Policy for services such as Analytics or AdSense).

For more information on the use and control of the aforementioned cookies, we invite you to read our Cookies Policy, which is linked to the control banner of our web page.

Any modification to this Privacy Notice may be consulted on our website: www.asunciondemexico.edu.mx or by any other oral, printed or electronic means that we consider suitable for this purpose.

Date of last update: July 25, 2025.