Cookie Policy

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Simplified Privacy Notice

Privacy Notice for Cookies

What are

Small files that store information in your browser to improve your experience.

What they are used for

- Basic operation of the site
- Remember your preferences (language, region).
- Analyze site usage and improve content.
- Display relevant advertising.

Third parties involved

Some cookies are managed by vendors such as Google Analytics or AdSense.

You decide

You can accept, reject or configure cookies from the banner, site settings or your browser. 

Your ARCO rights

Access, rectify, cancel or oppose the use of your data by writing to webmaster.iam@asunciondem
exico.edu.mx.

More information

See full Cookie Policy

Instituto Asunción de México, located at Calzada de las Águilas 219, Colonia Las Águilas, Alcaldía Álvaro Obregón, C.P. 01710 in Mexico City, is responsible for the processing of personal data obtained through cookies and similar technologies used on our website asunciondemexico.edu.mx.

  1. Personal data collected

As you browse our site, identifiers may be collected such as:

  • IP address and browser data.
  • Information about your device and operating system.
  • Browsing preferences, language and visited sections.
  • Usage habits and, if applicable, interactions with advertising.

This data is primarily associated with your browser or device and does not directly identify the individual, unless you provide additional information on other forms on the site.

  1. Purpose of the use of cookies

Cookies are used for the following purposes:

  • Necessary: to enable the basic and secure operation of the website.
  • Preferences: remember settings such as language or region.
  • Analytics: generate usage statistics to improve our services.
  • Advertising and targeting: display relevant ads and measure their effectiveness.
  1. Transfers and third parties

Some cookies may be managed by third parties, such as Google Analytics or Google AdSense. These providers may process the data collected for their own purposes in accordance with their policies.

  1. Consent and options

The use of non-necessary cookies is based on your consent, which you can accept, refuse or configure from the cookie banner, in the site settings or in your browser. You can revoke your consent at any time without affecting the use of necessary cookies.

  1. ARCO Rights

You can exercise your rights of Access, Rectification, Cancellation and Opposition (ARCO), as well as revoke your consent or limit the use of your personal data, by sending a request to the mail:

avisoprivacidad.datos@asunciondemexico.edu.mx.

Likewise, if you consider that your right to data protection has been violated, you can go to the Anticorruption and Good Governance Secretariat.

  1. Additional information

For more details on the use of cookies, please see our Cookie Policy below or consult our Comprehensive Privacy Notice available on the website.

A quick look

What should you know about cookies?

  • What are cookies: Cookies are small data files that a website saves in your browser when you visit it. They are used to remember information about your visit (for example, language preferences or login) and improve your experience on the website.
  • Why we use them: We use cookies to make our site work properly and be more user-friendly. They help us remember your preferences, analyze how you navigate our site to continually improve it, and deliver content or advertising tailored to your interests.
  • Types of cookies used: Our site uses several types of cookies:
    • Necessary: Essential for the basic operation of the site (without them, certain functions would not be available).
    • Analytics: These allow us to understand how you use the site (for example, which sections you visit) and thus improve its performance.
    • Preferences: Remember your choices (such as language or specific settings) to provide you with a personalized experience.
    • Advertising: They are used to show you relevant ads based on your interests. These are usually third-party cookies (e.g., from ad networks).
  • Accept, reject or set cookies: You are in control. When you access our site, you can accept all cookies, reject them (except those necessary) or set them as you wish using the options available. In addition, you can change your decision at any time from the cookie settings on the site or in your browser.
  • ARCO rights and contact: As the owner of your personal data, you have the right to Access, Rectification, Cancellation and Opposition (ARCO rights) regarding the information collected through cookies. If you wish to exercise these rights or have any questions about your data, you can contact the Institute at any time for assistance.

Introduction

The website Instituto Asunción de México (asunciondemexico.edu.mx), hereinafter "the website", uses cookies and similar technologies to improve the browsing experience and offer its services. When you visit our website, cookies are downloaded to your browser with your prior authorization, in accordance with current Mexican legislation -especially the Federal Law for the Protection of Personal Data in Possession of Private Parties (LFPDPPP). This cookie policy explains clearly and transparently what cookies are, what types exist, which ones we use on the site, for what purpose, and the mechanisms available for you to manage them or revoke your consent at any time.

For the purposes of this policy, "user" shall mean any parent or visitor browsing the website. The editor or owner of the website is Instituto Asunción de México, who acts as the party responsible for the treatment of the data collected through cookies. If at any time you wish to revoke your consent granted for the use of cookies, you may do so freely by following the procedures described in the "Deactivation or deletion of cookies" section of this policy.

Please note that the Institute may make changes or updates to the website (for example, adding new sections or functionalities) that may involve the use of additional or different cookies. Therefore, we recommend the user to periodically review this Cookie Policy, which could be updated to reflect any changes in the use of cookies, always complying with the applicable regulations in Mexico and the guidelines of the data protection authority.

What are cookies?

Cookies are small data files that are stored on your device's browser (e.g., your computer or smartphone) when you visit a website. These cookies allow them to remember information from your visit, making your next visit easier. Similar technologies such as web beacons, pixels or tracking tags may also be used for related purposes; however, in this policy we will refer to all these technologies simply as "cookies". Cookies usually store technical data (such as language preferences or screen settings), usage statistics, content personalization, links to social networks, information about browsing habits or other data, in order to adapt the website to your needs and improve your user experience.

In practical terms, cookies help to make navigation on our site more agile and personalized, remembering, for example, your login preferences, content of interest or settings chosen on previous visits. They are not viruses, spam, Trojans, worms or spyware, nor do they themselves generate pop-ups or advertising. The information they collect is primarily associated with your browser or device, not with you as an individual directly; in fact, if you access our site from two different browsers, you can set different preferences in each and the cookies will act independently for each browser.

Types of cookies according to the entity that manages them

By who installs and manages cookies on your device, these can be:

  • Own cookies: are those sent to the user's browser from a domain managed by the website editor itself (in this case, asunciondemexico.edu.mx) and operated by Instituto Asunción de México. In other words, they are cookies under our direct control.
  • Third-party cookies: are those sent to the browser from a domain that is not managed by us, but by another collaborating entity or service provider (third party). For example, cookies set by services such as Google Analytics, YouTube, Facebook or others, which may collect user data for their own purposes.

Our website uses both first-party cookies and third-party cookies. First-party cookies allow us to provide the requested service and remember your preferences within the site. Third-party cookies, on the other hand, are used for additional functionalities (such as traffic analysis, integration with social networks or personalized advertising) and are managed by third-party providers (e.g. Google). While we do our best to list and describe all cookies used, please note that third-party cookies may change over time due to updates to those services, and some may not be completely under our control. Nevertheless, we seek proactivity and transparency by informing you of all relevant cookies and how you can manage them.

Types of cookies according to their purpose

Depending on the purpose they serve, cookies can be classified into the following categories:

  • Technical or necessary cookies: These are essential for the basic operation of the website. They allow, for example, you to navigate the page, access secure sections, authenticate your identity in restricted areas (login), balance the load of the site, or remember the items in a shopping cart if you have e-commerce. Without these cookies, many essential site functions may not operate properly. In accordance with the LFPDPPP, these types of cookies may be placed without your prior consent, as they are necessary to provide you with the service you request (e.g., to keep you logged in).
  • Preference or personalization cookies: These cookies allow you to remember information so that you can access the site with certain personalized features. For example, they can store your preferred language, the font size selected, the region you are in, the type of browser used, the colors or themes selected, and even site presentation options. Thanks to these cookies, you do not have to set your preferences each time you visit, as the site "remembers" those choices to provide you with a more personalized experience.
  • Analysis or measurement cookies: Their purpose is to analyze the behavior of users on the website, in aggregate and anonymous form, to understand how they interact with our pages. These cookies collect data such as the most visited pages, the time users spend on each page, the sections with the greatest interest, the navigation route, or the origin of the traffic (for example, if the user arrived at our site through a search engine or a social network). The information obtained helps us to measure the performance of the site, detect what works well and what can be improved, and in general to perform statistics that allow us to optimize our services. These cookies do not reveal your identity; the data is analyzed statistically. These cookies will not be activated without your explicit consent in cases where they may collect personal data not exempted by law.
  • Advertising Cookies: These are those used to manage advertising space on the website, displaying advertisements or promotions in the most effective way possible. They can be based on criteria such as the content shown, the frequency with which ads are displayed or the general profile of the site users. Their main function is to help ensure that the advertising seen by the user is relevant and in line with their general interests, avoiding showing repetitive ads or ads that do not add value. In our case, we may use third-party advertising cookies (for example, from Google) to measure the effectiveness of our promotional campaigns. These cookies do not store sensitive information, but rather data about your interaction with the advertisement (such as which ads were shown and whether the user clicked on them). They will only be activated if you accept them, as they are not strictly necessary for the service.
  • Behavioral advertising cookies (targeting): These are a subtype of advertising cookies designed to store information about your browsing habits and preferences, obtained through continuous observation of your online behavior. Thanks to these cookies, an anonymous profile of your specific interests is created, making it possible to show you personalized ads based on that profile. The purpose is to provide you with advertising that is more appealing and relevant to you, both within our site and eventually on third party sites related to our campaigns. For example, if you have searched for or visited sections on a certain educational service, we may show you ads related to that topic. If you choose not to accept these cookies, the advertising you see will be less targeted, although you will not stop seeing ads in general. These types of cookies require your express consent to be activated in compliance with data protection provisions, as they involve more elaborate processing of your browsing information.

Note: Some cookies may have multiple (multi-purpose) purposes. For example, a cookie could be used for technical purposes and at the same time for analytics, or analytics and advertising. In the description of the specific cookies on our site (below) we indicate the main purpose of each cookie, but note that the same cookie may fit into more than one of the categories listed above. In all cases, we will apply the strictest criterion: if a cookie serves non-essential functions, we will request your consent for that cookie even if it also serves technical functions.

Our website makes use of cookies of all the categories mentioned above: necessary (technical), functional (preferences), analytical, advertising and behavioral advertising. Below, we detail each specific cookie used, indicating its origin (own or third party), duration and purpose, in order to keep you fully informed.

Types of cookies according to their duration

Depending on how long they remain activated on your device, cookies can be:

  • Session Cookies: These are temporary and are designed to collect and store data while you browse the website, in a single session. They are activated when you enter the site and expire or disappear when you close the browser or end the session on the site. For example, a session cookie may remember the products you added to a shopping cart during your current visit or keep you authenticated as you move between pages. When you exit your browser, those cookies are automatically deleted and, on your next visit to the site, a new session will be considered unrelated to the previous one.
  • Persistent Cookies: These are cookies that remain stored on your device for a defined period beyond the current session. They have a set expiration date (which may be a few minutes, days or even years in the future) and remain until that date arrives or until you manually delete them, whichever comes first. Persistent cookies allow us to remember your preferences or actions on subsequent visits to the website (e.g., remembering your user so you don't have to log in again each time, or keeping your last visit identified). They are also used for analytical purposes to track your activity over time on the site. Once its expiration date is reached, the cookie will stop functioning.

In the following section we detail the duration (expiration) of each specific cookie we use, clearly indicating which ones are session cookies and which ones are persistent with their retention period.

Cookies used on this website

Below is a detail of the specific cookies used by the site www.asunciondemexico.edu.mx. To facilitate their understanding, they are grouped by categories of purpose. The name (key) of the cookie, the domain that issues it, the path or location, the type (own or third party), its duration (lifetime since it is installed in the browser) and a description of its function are indicated.

Strictly necessary cookies (2)

These cookies are essential for the functioning of the website and the use of its basic functionalities:

Cookie key

Domain

Camino

Type of cookie

Expiration

Description

pys_start_session

asunciondemexico.edu.mx

/

Own

Session

This cookie is used to maintain the session state of a user while browsing the website, ensuring that any selection or input is remembered from page to page.

pys_session_limit

asunciondemexico.edu.mx

/

Own

59 minutes 53 seconds

This cookie is used to limit the number of times a user can activate certain server-side functions within a given period of time, in order to improve the performance of the website and prevent abuse of the services.

Performance / analytics cookies (13)

These cookies collect information about how users interact with the site to help us improve its performance. They include web analytics cookies:

Cookie key

Domain

Camino

Type of cookie

Expiration

Description

_ga_S71KR4G1KR

asunciondemexico.edu.mx

/

Own

1 year 1 month

Google Analytics uses this cookie to persist the session state.

sbjs_current

asunciondemexico.edu.mx

/

Own

Session

This cookie is used to track user activities and interactions on the website to facilitate better analysis and understanding of traffic sources and user behavior.

sbjs_first

asunciondemexico.edu.mx

/

Own

Session

This cookie is used to store information about the user's first session on the website. It records details such as the user's origin, the path they followed, the search engine and keyword used, and their location on the first visit. This information is used to analyze and improve the performance of the website by understanding user behavior.

_ga

asunciondemexico.edu.mx

/

Own

1 year 1 month

This cookie is associated with Google Universal Analytics, a major upgrade to Google's most common analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a customer identifier. It is included in each page request from a website and is used to calculate visitor, session and campaign data for website analytics reporting.

sbjs_migrations

asunciondemexico.edu.mx

/

Own

Session

This cookie is used to track user interactions and migration between different pages or sections of the website to improve user experience and website performance analysis.

pys_landing_page

asunciondemexico.edu.mx

/

Own

1 week

This cookie is used to track the first page the user lands on when visiting the website, facilitating more personalized and relevant user experiences or tracking the user's journey for analytics purposes.

sbjs_current_add

asunciondemexico.edu.mx

/

Own

Session

This cookie is used to store information about the current visit and distinguish between users and sessions. It usually includes details such as traffic origin, campaign data and user behavior to facilitate tracking and analysis of the effectiveness of marketing campaigns.

last_pysTrafficSource

asunciondemexico.edu.mx

/

Own

1 week

This cookie is used to remember the last traffic source from which the user visited the website. It helps analyze the effectiveness of various marketing campaigns by tracking how users navigate the website.

sbjs_first_add

asunciondemexico.edu.mx

/

Own

Session

This cookie is used to store details about the user's first visit to the website, including timestamp, referring site and traffic source, to evaluate the effectiveness of marketing campaigns and website sources.

sbjs_udata

asunciondemexico.edu.mx

/

Own

Session

This cookie is used to store user-specific data to help monitor and analyze the effectiveness of advertising campaigns and optimize the user's experience on the website.

sbjs_session

asunciondemexico.edu.mx

/

Own

29 minutes 52 seconds

This cookie is used to track user activity and sessions to improve website performance and usability, helping to understand how visitors interact with the website.

_ga_W6YYPYP4HFLH

asunciondemexico.edu.mx

/

Own

1 year 1 month

Google Analytics uses this cookie to persist the session state.

pysTrafficSource

asunciondemexico.edu.mx

/

Own

1 week

This cookie is used to identify the source of traffic to the website, which helps to understand how users reach the site.

Targeting cookies (behavioral advertising) (1)

These cookies, related to behavioral or interest-based advertising, allow us to evaluate the effectiveness of our marketing communications and deliver relevant ads:

Cookie key

Domain

Camino

Type of cookie

Expiration

Description

_gcl_au

asunciondemexico.edu.mx

/

Own

2 months 4 weeks

Used by Google AdSense to experiment with the efficiency of advertising on websites using their services.

Functionality cookies (2)

These cookies enhance the functionality of the site by remembering certain user choices or interaction data to provide a more personalized and seamless experience:

Cookie key

Domain

Camino

Type of cookie

Expiration

Description

pys_first_visit

asunciondemexico.edu.mx

/

Own

1 week

This cookie is used to determine the first time the user visited the website to improve the user experience or track user actions.

last_pys_landing_page

asunciondemexico.edu.mx

/

Own

1 week

This cookie tracks the last landing page the user visited, which improves the user's browsing experience by allowing the website to easily direct the user back to that page.

Consequences of disabling cookies

You are free to not authorize the use of certain cookies or to subsequently disable them. However, you should consider that by disabling or rejecting cookies (especially those of a non-necessary type), some functions of our website - and even of other sites - could be affected. By way of example, possible consequences of browsing with cookies disabled or blocked include:

  • Limited Functionality: You may not be able to log in to secure or personal areas of the site (e.g., parent, student or staff platforms) because the system will not be able to remember your authentication without cookies. Certain interactive features, forms or personalized preferences may not function properly.
  • Less personalized experience: Your language, region or other preferences will not be remembered, so each time you visit the site you will have to set them manually.
  • Restrictions on purchases or online procedures: In the event that the site offers any shopping cart functionality, event registration or online payment, it is possible that the products or services selected may not be stored in your cart, preventing the completion of transactions in the same session.
  • No collection of navigation statistics: The absence of analytical cookies will prevent us from collecting data about your visit. This makes it difficult for the Institute to understand how you use the website and therefore complicates the continuous improvement of our content and services based on the real needs of users.
  • Inability to share content on social networks: If our site includes buttons or functions to share content on social networks (such as Facebook, Twitter, Instagram, etc.), these may not operate properly without cookies. Similarly, integrations with social networks or third-party content (e.g., embedded YouTube videos) may not be displayed or may function in a limited manner.
  • Generic advertising: If you reject targeting or advertising cookies, you will still see advertising on the site (if any), but it will be less relevant to your interests. It may also be the case that ads are repeated or less useful, not having information about your preferences.
  • External services affected: Please note that disabling cookies globally in your browser may affect not only our site, but also other websites you visit. For example, functionalities that rely on cookies on other portals (such as webmail logins, forum accounts, social networks or other online services) may not recognize you, close your session or consider you as a new user without customization. In extreme cases, some sites may even treat connections without cookies as potentially suspicious (spam) because they cannot verify certain session data.

This list is merely enunciative and not exhaustive. The actual impact will depend on which cookies are disabled and the characteristics of each website. In summary, rejecting or deleting all cookies may result in a less convenient browsing experience or even prevent you from making full use of certain parts of our website. However, if you choose to do so, you can always browse the basic informational sections of the site without these customizations.

Finally, if you delete all cookies from your browser and subsequently return to our site, you will be asked again for your consent for those cookies not needed, as the site will have no way of remembering that you had previously set your preferences.

Disabling or deleting cookies

You have the right to refuse or revoke the use of non-essential cookies at any time. Below we explain how you can manage cookies according to your preferences:

  • Initial configuration (cookie banner): When you access our website for the first time, you will be presented with a cookie notice or banner. In this banner you can accept all cookies that are not necessary, reject them or configure in detail which categories of cookies you authorize and which you do not. We recommend that you take advantage of this tool to adjust the use of cookies to your convenience from the start. If you choose not to see the banner (for example, by continuing browsing without clicking on the options), we will understand - unless otherwise indicated by law - that you agree to the installation of non-excluded cookies, although you can always change them later.
  • Consent Management Tool: At any time during your browsing, you can change your mind about cookies. If our site offers a "Cookie Settings" or "Manage Consent" button or link (usually located in the footer or privacy menu), by clicking it you can review and modify the cookie preferences you initially selected. Through this tool it is possible to enable or disable entire categories of cookies (except for the necessary ones, which cannot be disabled for operational reasons). This is the easiest way to revoke your consent partially or totally on non-essential cookies.
  • Configuration from the browser: Alternatively, or in addition to the above options, you can block, enable or delete cookies through your web browser settings. Most browsers allow you to manage cookies for all websites you visit or for specific sites. Here is how to do this in the most common browsers:
    • Google Chrome: Go to the Chrome menu (three vertical dots icon in the upper right corner) and select "Settings". Scroll down and click on "Privacy and security", then "Site settings" > "Cookies and site data". There you can enable or disable cookies, block third-party cookies, or delete existing cookies. For more details, see Chrome Help.
    • Mozilla Firefox: Open the main menu (three-line icon in the upper right corner) and select "Options" (or "Preferences" on macOS). Click on "Privacy & Security" and look for the "Cookies and site data" section. From there you can manage cookies: choose to block all or some cookies, or delete them. You can view stored cookies by clicking on the "Manage data..." button. More information in the Firefox help section.
    • Microsoft Edge: Click on the Edge menu (three dots icon in the upper right corner) and select "Settings". In the left pane, click on "Cookies and site permissions." There you will find options to "Manage and delete cookies and site data"; you can enable or disable the "Allow sites to save and read cookie data" option, block third-party cookies, and view or delete individual cookies. See Microsoft' s support page for detailed instructions.
    • Apple Safari (macOS/iOS): On Mac, go to "Safari" > "Preferences" (or "Settings" on iPhone/iPad) and then to the "Privacy" tab. You will find the option to "Block all cookies" (which you can enable or disable) and you can manage website data with the "Manage website data..." button to delete specific cookies. For more help, visit the official Apple Safari guide.

Please note that you must configure your cookie settings on each browser and device you use to access our site. If you block or delete cookies in one browser but not in others (or not in other devices), we will assume that in those browsers/devices you do consent to the use of cookies according to the default settings of our site. As each browser may differ in its interface and options, we recommend that you review the specific help guides for the browser you are using. The links provided above direct you to the official support pages of each developer, which contain the most up-to-date information on cookie management.

Warning: If you choose to block all cookies (no exceptions) from your browser, our website may not function properly or certain services and functionalities may be totally inaccessible, as described in the consequences section. We suggest that you do not delete or block necessary cookies, as they are essential to provide you with a satisfactory basic experience.

Notices related to cookies

Instituto Asuncion de Mexico strives to proactively comply with data protection obligations and to keep you informed. However, it is important to note that improper handling of cookie settings by the user may result in technical inconveniences. We assume no responsibility for any failures, errors or unexpected behavior that may arise in the operation of the website (or even in your browser) as a result of the user blocking or deleting cookies inappropriately. We strongly recommend that, when disabling or deleting cookies, you follow the official instructions of your browser (such as those indicated in this policy) and take the necessary precautions.

You agree that the management of cookies on your devices is done at your own risk. By deleting or disabling cookies, you assume the consequences thereof, including the aforementioned loss of functionality or customization. We are committed to helping you by providing clear information so that you can make informed decisions; but the final decision on the use of cookies in your browser rests with you as the data subject.

Data subject's rights and contact

To the extent that the use of cookies on our site involves the processing of personal data (e.g., data related to unique identifiers, IP addresses, identifiable browsing habits, etc.), you as the owner of such data enjoy the ARCO rights recognized by Mexican law. ARCO means: Access, Rectification, Cancellation and Opposition to the processing of your personal data. In simple terms, you have the right to know what personal data we have about you, what we use it for and the conditions of use (Access); you may request the correction of your information in case it is outdated, inaccurate or incomplete (Rectification); that we remove it from our records or databases when you consider that it is not being used properly (Cancellation); as well as oppose the use of your data for specific purposes (Opposition). Likewise, the regulations recognize the right to revoke your previously granted consent, as well as to request the limitation of the use or disclosure of your personal data. These rights may be exercised in accordance with the provisions of the LFPDPPP and other applicable provisions.

To exercise any of your ARCO rights, revoke your consent regarding cookies (or other processing of personal data) or raise any questions or complaints regarding the protection of your data, you can contact us at any time. Instituto Asunción de México has arranged the following communication channel:

Contact e-mail: avisoprivacidad.datos@asunciondemexico.edu.mx

In your request, please clearly indicate your name, contact information, the description of the right you wish to exercise and, if applicable, the cookie or the specific data on which your request is based. We will respond to your requests within the time and terms established by law, providing you with a timely response. If your request does not meet the legal requirements or we need additional information to process it, we will let you know in a timely manner so that you can correct it.

Additionally, if you believe that you have not received a satisfactory response from us or believe that your data protection rights have been violated by any action or omission on our part related to the use of cookies or other processing, you have the right to go before the competent data protection authority in Mexico. In particular, you can file a formal query or complaint with the Anti-Corruption and Good Governance Secretariat, which is the authority in charge of ensuring compliance with the LFPDPPP. The Secretariat will be able to advise you of your rights and receive complaints to investigate and resolve in accordance with the law.

Acceptance and validity of the policy

This Cookie Policy is effective from the date of its publication and will remain in force until it is modified or replaced by a new version. By accessing and using our website, you are deemed to have read and understood the terms herein. We undertake to inform you of any substantial changes to this policy, either by publishing the updated version in this same section of the website or, if necessary, through a prominent notice (for example, by means of a banner or direct communication) when required by applicable regulations.

This policy is written in strict compliance with the Mexican regulatory framework on personal data protection and considering the standards of transparency and accountability required by international regulations such as the RGPD. The objective is to ensure that you, as a user and owner of your data, have at your disposal all the necessary information to decide freely about the installation of cookies and the processing of your information derived from them, exercising effective control over your privacy. If you have any additional questions about this Cookies Policy, please do not hesitate to contact us through the email provided. We are here to assist you and help you navigate with confidence on our website.

Last updated July 15, 2025.